15/11/10- What we did?

After looking at the opening minute of our music video completely edited on the computer using the software Final Cut Pro, we decided some of the scene’s where not as good as we thought it would be. To be more precise, we thought our establishing scene of our music video, which was shot on the city centre, was too shaky and the panning of the shot was too obvious. Because of this we decided to reshoot the scene again by going to the location (Top floor of Andale car park) and filming it again. We reviewed the new shot on the camera and were happy with it. We felt the new footage we shot was much better as there was no shaking as we used a Tripod and the panning was more professional.

We also decided to film again the lip synching against the wall of all members of our group. This is because we thought our lip synching did not match the music as well as it could do and we thought some of the music we lisped to be slightly wrong timing. This is the reason we decided to re-film this and to make it look more professional. Because we knew exactly what we were doing and how we were doing it, we was able to film the footage quickly and effectively with the improvements. We saved the music ‘Stay Awake’ on our mobile phones and played it making it easier to lip sink too.

After this we continued working the editing suite, continuing to edit our music video and replacing old footage with the new footage. We were very happy with the progress made so far and even though we are slightly behind schedule, we felt we could work hard and be on track.

Magazine cover analysis

Why we analysed magazine covers?

I analysed various music magazines which are read by millions of music lovers. My advertising in these magazines would cost a lot of money but advertising in these paper would increase the publicity of our music and the video.

We analysed the album cover to get a ‘feel’ of the magazine cover so that we had a better idea to know what kind of advert we had to make to make sure it fit the magazine. We looked particularly the colour tine of the magazine and the content. By having a better idea of the magazine we knew it would give us a better idea of what type of magazine advert we had to produce e.g. tine colour.

Ne-Yo- Take Over

This is a magazine advert of the singer Ne-Yo advertising his new single ‘Mad’. The black suit and white shirt by Ne-Yo is smart, neat and formal. This shows he is rich, wealthy and has a fashion sense. The Advert focuses on the artist making the advert more attractive and easier to spot. The advert uses low depth of field making the audience focus on Ne-Yo and not the background. The white writing makes the title look clear and big. The photo being shot from a low angle makes Ne-Yo look powerful and big.

I thought the low depth of field used in the picture made the audience concentrate on the artist Ne-Yo and not the background. This shows what is most important in the advert and making background burly helped to focus on the artist Ne-Yo.

However I did the fact the tilt used when taking the picture was a mistake. I did not like this because I would of thought the picture would of looked more effective if it was straight. Also the title of the song ‘MAD’ is not very clear making it hard to read.

The target audience of the advert is young girls aged from 16-23. This is because the smart look and the black hat make the artist look good attracting female attention. Because the song is slow and emotional, this will also attract further female attention. I also think the secondary artist would be men aged between 116 – 23. This is because I think the style portrayed by Ne-Yo looking professional, young and wealthy is something that all young men look to do.

Lil Wayne

The magazine cover of the magazine Scratch is of the rapper Lil Wayne. The big picture of Lil Wayne attracts readers to read the magazine. Also the yellow writing of the name of the magazine makes the title clear and noticeable. The ‘Simply the best’ tag at the bottom right of the magazine shoes the readers Lil Wayne is talented at what he does and gives the readers a positive image of him self. He was worn casual clothing by wearing jeans, a top and a zip up coat with a basketball hat. This could represent Lil Wayne expressing how he just an ordinary person as though he is one of us. The white and blue writing is very attractive also.

However we think the facial expression of Lil Wayne being sad doesn’t match the idea the magazine. We also feel there is too much writing on the front cover making it look crowded and packed. We also felt the background was too dark and as a result made it look unattractive.

We think the audiences targeted are 18-25 year olds. This is because the picture of Lil Wayne and the color scheme is not one which you would do to target children or over 40 adults.

Magazine cover

Wiz Khalifa

This is a magazine for the artist Wiz Khalifa’s album Rolling Papers. From looking at the magazine cover the main image is the picture of Wiz Khalifa. This can be very effective if the artist is very popular and recognized easily by the public. This is because the public will see the magazine much easier because of Wiz Khalifa’s photo stand out more effectively than if it was just writing in big words. This will attract a much more readers making more people aware of his new songs and album. The red writing with the white background makes the writing stand out. Also with Wiz Khalifa’s hair in the way of the heading, it will persuade readers to open the magazine and read about it. By just looking at the magazine you notice the face of the artist immediately which suggest the target audience is teenagers and young adults, hence the immature facial expression. The brown jackets fit into the whole picture as the artist front hair is also brown. ‘Hip-hop rookie of the year’ title gives readers who don’t know who Wiz Khalifa is an idea he is famous and talented making them want to read the magazine.

Katy Perry

Katy Perry is on the front cover of the well known Blender magazine. Because Katy Perry is famous and is popular among music fans, this easily to attracts readers into buying this magazine. I think the target audience is mainly music fans but also as primary audience men. This is because of the outfit worn by Katy Perry. This is very clever because it is clear most fans of Katy Perry are females and so a large percent of the sales of the magazines would be by females. However by having an attractive and seducing photo as such, drags male attention to the magazine cover increasing the number of men buying the magazine and so increasing the awareness of the artist song. The pink writing reiterates the female touch to the magazine and makes the magazine cover look attractive. The font is a good size making it easy for readers to read and the white background make the album cover look professional.

CD Cover

CD Cover

For the CD cover we decided to go into the green screen and take some still pictures of all of us sat on a red sofa with alcohol bottles on a table next to us, on the floor and holding some. We decided to take some pictures with Jubil, Emmanuel & Me. And some photos with just me in it by myself.



Here is one of the two final cd overs we are deciding on using:

Lost memory card

We lost our memory card a week or so ago, but we got a new memory card, used a few new more location, now we're back on track again. Giuseppe started editing on the timeline, and we'll be adding more footage that we filmed today onto it.
We filmed today at Whitworth park, we filmed there again because our last shots needed some serious improvements so we decided to write up a plan (shown below) that would make our shots more accurate!
We also did some filming in the green screen, so we can use a picture background for some extra lip syncing.

Planning and Annotating lyrics

This is the lyrics I had annotated so when filming we had what part of the song we were lypsing to and where we were up to. This was very usful becuase it gave us all an idea of the song and where we were up too.

filming day 11/11/11

Today we went to shisha after receiving the email of approval from the shisha bar, We did some filming in the Shisha bar, we also took a still camera to take pictures for the blog and also did some filming in Whitworth park, which was initially one of our ideas at the start.

Here are some pictures from the day...