Magazine advert analysis

Our next task was to design a magazine advert for our music song. To help us we decided to analysis some magazine adverts of other songs looking at the positives and negatives. This would give us a better understanding of magazine adverts such as how they should be designs, layered out and what information to have on them.

Bruno Mars- Lazy song Magazine Advertisement

This is a magazine advert of Bruno Mars song ‘Lazy Song’. The magazine is bright as the editors have chosen the colours orange and yellow making the magazine stand out from any other magazine attract the audience of the readers. At the bottom of the magazine it has the words, ‘Most influential artist of this decade’-MTV. This is a type of celebrity testimonial only it is the biggest music company and not a celebrity. This is very effective because such a positive comment will attract good word of mouth and will convince buyers to buy the album because one of the biggest companies in music recommends it and not just a magazine or newspaper. The release date at the top of the album gives the readers of the magazine information of the release date making it more convenient for them. The picture of the person in bed relates to the song name ‘Lazy Song’ as most people would relate the word lazy to a bed. However I think the advert has very little information about the song making the advert look very simple and boring. Also I don’t personally think the colours of Orange and yellow will fit into the theme of the magazine and would look out of place.

Firewind- World on fire


This is the magazine advert for ‘Fire wind- World on fire’. Looking at the advert we can see it is very sci-fi type of advert with the picture in outer space with the picture of the world on fire. This relates to the title of the song ‘World on fire’ and is very eye catching. The black background with the red/orange flames catches the eye of the audience and makes you as the audience stare at the picture. The Advert also had about the song, which album it was from and where it can be purchased from. We thought that the white writing was very effective on black background of the advert making the details of the music album clear and easy to read. Because if this it made the writing stand out from the rest of the advert. However we thought the font and colour of the title of the song ‘Fire Wind’ was not attractive enough and did not stand out. This would result in the audience remembering the picture but not the name of the song. I thought the white on a background was very effective to attract the audience and make the important details clear and easy to understand. Looking at the colours used, I think the age group is 18-22 years old but I don’t think the advert makes this clear.

Wretch 32- Wretchrospective


This is a magazine advert of the rapper ‘Wretch 32’. The advert is very light and I think the colour white and different shades of blue go together very well. The advert has the artist as the main picture making it very easy for the audience to recognize what the advert is selling and who it is buy. At the bottom right corner of the advert it has all the different music companies that the music can be bought from such as ITunes and HMV. Yet again we see the white writing about the information about the songs on a background, making the information clear and easy to read. I thought the layout of the advert was very catchy and the picture of the flats and the birds in background as well as the lines across the advert gave it a ‘cool’ and ‘artistic’ look to the advert and meets there target audience very well which I think is Teenagers. However the fact the artist himself is on the middle of the advert, I personally don’t think it is as effective as it could be because Wretch 32 is a young rapper and not very well known. Having a picture of him won’t attract a huge audience because he is a developing artist. Also I think the white writing about all the valuable information about the song sound be bigger and more attractive to see.

28/11/22

Today we started the blog evaluation.

We're also going through the blog checklist and completing anything that we haven't done on the blog, we completed our CD Cover analysis of the CD cover we made a few days ago...

We are also doing an analysis on a magazine advert, which will then tick off everything on the blog checklist we have to do on the blog.

Equipment that we used

Video Camera

This is the Canon video camera we used to shoot our video. This video camera was very useful because it was small and compact but at the same time flexible. The fact the video camera was small and compact made it much easier to carry the camera to different locations and switch angle shots easily. Also the fact it was small and light weighted compared to other cameras abled us to film in unique angles such as a low angle shot, high angle shot and places giving us a unique shot which we wouldn’t be able to if the camera was bigger and weighed more. In addition to this, the camera had a good zoom making it easier to go from a wide long shot where the background was very clear to a close up. Another advantage was that the camera was very easy to use and had a good battery life when fully charged.

The disadvantage to camera was that because the camera was small and compacted meaning it was delicate and was easily broken. Also I felt the camera was not weather resistant making it hard to film in the rain or bad conditions. The fact that we live in Manchester, a city which has a lot of rain didn’t help and interrupted many of our filming days. Also the fact that the screen was small on the camera made it hard to see in detail what he was filming and so we couldn’t be 100% sure if there were anything irrelevant in the scene such as a car driving past in the background. I also felt when we did hand held shots on the video camera, the video camera was too sensitive and was shaking more than we expected meaning our footage looked unprofessional.

Overall we thought we had a good camera which abled us to film in the way we wanted to and the fact it was small made it easier to transport to other locations. The video camera was very easy to use and to transfer the video footage to the computer.

Tripod

This is the tripod we used to attach our video camera onto to get a steady shot without the camera shaking in our hands. This equipment was very useful because it allowed us to shoot different types of shots such as the panning shot and crab shot. On our first day of filming, we didn’t think the tripod was relevant and important and proceeded to our location without it. After viewing our footage in the editing room, we felt the footage was to shaky and looked very unprofessional. Because of this we revisited the location and filmed the scene again using a tripod making our new footage look good and professional.

The disadvantage to the Tripod was it took a lot of time and effort to adjust the tripod to the position you wanted it move. Also I felt that the tripod restricted some of our shots because the tripod wouldn’t turn as much as we wanted to. Also the tripod was big in size and was a problem to carry around. Another disadvantage is that the clips on the tripod holding the legs of the tripod in place are very weak and broke twice when in filming. This put the camera in risk and disturbed our filming timetable.

Overall I thought the Tripod was an excellent choice of equipment that we used. It made our video footage look professional and abled us to a variety of shots using this.

Green Screen

Green screen technology is modern equipment which is used from Hollywood films to the weather forecast. If you shoot on the green screen with a single colour (green), it allows you to make that colour transparent and replace the colour green with another image selected by yourself. In our video we used green screen often to change our background into a white plain background with the letter ‘E’ on the side which stands for ‘Example’.

This was very useful because when using this, it made our music video look professional as real video music video use this. We enjoyed playing with the green screen as we could insert any background that we wanted onto the green screen.

However I would have to say it was hard to remove all of the green of the green screen and we found it hard to manage the shadow which was being reflected onto the green screen by the studio lights.

Problems we faced within our group..

Because there where four members in our group there where a clash of idea’s and had disagreements on what transaction or editing was to be used in our video. This made it hard to make quick progression and complete our music video. I thought this happened because all four members including myself (Jubil) were individuals who where strong minded and had different taste. Because of this there were disagreements within the group not because there was no teamwork or co-operation in the group but because everyone wanted the best for the group and the video. Because of this we decided to take a professional approach to this and elected members to be in charge of different sections. We decided Giuseppe should be in charge of the music and myself (Jubil) being in charge of the blog work. This way there would be less disruption and we could move and finish the video quicker. However we all decided that everyone would still help and contribute to the group and put a 100% effort to get the best grade possible! This made us a stronger group and made us more determinded.

23/11/11 - What we did?

For the past few days we have been editing our music video using the computer software Final Cut pro. We epically concentrated on adding effects and transactions to our music video. We did this to make our music video more professional by making our video have continuous editing in order for the audience not to detect a change in the scene.

Also after filming our scene on the green screen, we edited the footage on Final Cut Pro. We made the green background transparent and added a white background with the letter ‘E’ on the side. We did this because on most of Example’s video this is done and we wanted to show continuity.

Furthermore, whilst Giuseppe and I (Jubil) were working on the music video, Gasim was busy creating and editing the magazine and album cover of music album. This way more work was being completed faster. Gasim was editing the album cover by changing the brightness and colour of the initial picture to make it as noticeable as possible to attract customers attention and add relevant information to the album cover such as the name of the artist and when it will be coming out.

Filming day 17/11/11

Today we did some more filming of Jubil in the green screen lip syncing for the stay awake video.

Giuseppe was filming, and me and Emmanuel did some blog work.

photos of filming day 17/11/11

Here are some picture from how the filming went and how we set up the green screen outside:


(Giuseppe on camera filming)


(Jubil on Green Screen)

Because the studio was occupied we decided to make the most of our time and set up a green screen outside to shhot our music video.