I analysed various music magazines which are read by millions of music lovers. My advertising in these magazines would cost a lot of money but advertising in these paper would increase the publicity of our music and the video.
We analysed the album cover to get a ‘feel’ of the magazine cover so that we had a better idea to know what kind of advert we had to make to make sure it fit the magazine. We looked particularly the colour tine of the magazine and the content. By having a better idea of the magazine we knew it would give us a better idea of what type of magazine advert we had to produce e.g. tine colour.
Ne-Yo- Take Over
This is a magazine advert of the singer Ne-Yo advertising his new single ‘Mad’. The black suit and white shirt by Ne-Yo is smart, neat and formal. This shows he is rich, wealthy and has a fashion sense. The Advert focuses on the artist making the advert more attractive and easier to spot. The advert uses low depth of field making the audience focus on Ne-Yo and not the background. The white writing makes the title look clear and big. The photo being shot from a low angle makes Ne-Yo look powerful and big.
I thought the low depth of field used in the picture made the audience concentrate on the artist Ne-Yo and not the background. This shows what is most important in the advert and making background burly helped to focus on the artist Ne-Yo.
However I did the fact the tilt used when taking the picture was a mistake. I did not like this because I would of thought the picture would of looked more effective if it was straight. Also the title of the song ‘MAD’ is not very clear making it hard to read.
The target audience of the advert is young girls aged from 16-23. This is because the smart look and the black hat make the artist look good attracting female attention. Because the song is slow and emotional, this will also attract further female attention. I also think the secondary artist would be men aged between 116 – 23. This is because I think the style portrayed by Ne-Yo looking professional, young and wealthy is something that all young men look to do.
The magazine cover of the magazine Scratch is of the rapper Lil Wayne. The big picture of Lil Wayne attracts readers to read the magazine. Also the yellow writing of the name of the magazine makes the title clear and noticeable. The ‘Simply the best’ tag at the bottom right of the magazine shoes the readers Lil Wayne is talented at what he does and gives the readers a positive image of him self. He was worn casual clothing by wearing jeans, a top and a zip up coat with a basketball hat. This could represent Lil Wayne expressing how he just an ordinary person as though he is one of us. The white and blue writing is very attractive also.
However we think the facial expression of Lil Wayne being sad doesn’t match the idea the magazine. We also feel there is too much writing on the front cover making it look crowded and packed. We also felt the background was too dark and as a result made it look unattractive.
We think the audiences targeted are 18-25 year olds. This is because the picture of Lil Wayne and the color scheme is not one which you would do to target children or over 40 adults.
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