Technology was used throughout our project from the research to planning to the evaluation. Media technology has benefited us very much making many tasks much easier to do and made many of our tasks completed more professional.
During the research stage the Internet (YouTube), when analyzing other music videos was very beneficial as it gave us the chance to see other professional videos, which gave us ideas on what to include in our music video. Because of the internet, we were able to access global music videos from various countries giving us a wider knowledge on music videos. This allowed us to understand fully how to target a specific audience. We found out that different music videos used different styles and context when targeting a different audience. During our research, we also used Google maps to look at potential locations for our music video. This was very useful because we could see and discuss the location sat in class than going to these various locations saving time and money.
The technology used in the planning stage was very useful. First of all the software PowerPoint on the computer was ideal to make notes on ideas for our music video, which could be sent by e-mail home so that we could make full use of our time even at home. This was useful because if we were not able to finish a task at home, we could easily send the work home so that we could complete the work there. The Internet came in handy again during the planning when we had to get the lyrics of our chosen song. The lyrics where very easy to get hold off and so we were able to annotate them easily and decide what we were doing for each stanza. After annotating our music scripts we were able to use a scanner to scan the paper and get four copies of the same notes which saved us time.
During the actual construction, mobile phones where used to communicate with all team members. This was very useful because it made communication among us so much easier and we could plan our filming day and tell each other new idea’s through the phone not wasting time. Also we communicated through Facebook as everyone in the group used Facebook and so we could also discuss idea’s and set tasks for one another through this. In addition teachers kept in touch by sending us email updating the blog if teachers had urgent notices or tasks that had to be completed. This is a fast, easy and effective method to communicate.
When making our digipack, the internet came in handy to look at other professional digipack, we could analyse them and get ideas from them to put onto our digipack. We looked at the positives and negatives of the digipack to know what was good to put on an album cover and what not to put on an album cover. To make the actual digipack we used Photoshop on the computer. This was very useful because we could edit pictures and edit them making them professional.
Constructing the actual video required using a video camera to shoot the actual footage and a memory card to within the video camera to save the footage. The memory card was then inserted into the computer where we could edit the footage using Final cut Pro. By having a memory card it made it easy to transfer the footage from the camera to the computer saving time and effort. Using Final cut Pro took much of our time because we had over 2 hours footage on our memory card of various shots and scenes for just a 4 minute music video and so we had to watch all the clips, many of which were at the same location and deleted all the unwanted footage. Even though we deleted lots of footage we still had lots of clip and footages and so we had to edit them and put it on the timeline of the song.
We also used the green screen in our music video. We used specialized green screen camera to record the footage and put a relevant background or scenery which we wouldn’t be able to in real life. Lighting was also used and managed to reduce shadow of ourselves when filming. After getting all the footage onto the timeline we had to readjust all of them again to make sure they lip synced with the music to make it professional. It was when doing this some of our video footage did not fit in with the music and so we had to redo the shots. After this Final cut Pro was also used when adding effects and transactions to the music video to make it more professional.
When making the Digipack we went to the woods to take the picture on a digital stills camera. This was very handy because we could take up to 1000 shots on the camera and so we clicked away on the camera. It was once we reviewed the shots on the camera using the preview on the camera we were able to understand what we liked about the pictures and how it could be improved. Because we could look at the pictures we were able to save time by not having o come back to college and reviewing the pictures on the computer and then going back to the location to shoot the image again because we were able to preview the picture at the location which saved all of us much time.
During the evaluation stage we produced questionnaires to fill about the music video and the digipack which was all produced on Microsoft Word. This was useful because it was easy to produce giving it a professional look and was easy to make copies of to hand out to reviewers. Also completing blog work regularly about what we did and tasks was done mostly on computer which was quick and easy to do and also to upload the work onto the blog. The tasks done on paper was easily scanned using a scanner to the blog.
In conclusion, media technology has helped us very much to complete our project successfully. If it wasn’t for media technology, our work produced would have been no where of the standard it is now and would of took more time. Media technology has helped us a lot and gave use a beeper understanding of media and this project through this.
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