Question 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

Our music video is about having a good time and enjoying life which is portrayed by the performers in our video. We did not want to copy the exact video of Example- Stay Awake because during our initial planning meeting we has lots of creative idea’s that we wanted to do in the video. This pushed us to making a complete different video from Examples but we used his video as an guidance. However this was not to say Example had not influenced our video at all but infact it was he himself that was our biggest influence in the music video. The video was about enjoying life and having a good time and because the music was very high tempo we went with the party theme just as Examples video. We looked deep into shots used and locations from Examples video and used this in our video’s and added some of our locations and shots as well. For Example in the video Stay Awake, one of the main location at the high tempo part of the song is at a party in the woods whereas in our video our high tempo location is at a concert at the Apollo Arena. This is similar because both of the location is at a sort of party but with the difference of the location. We used the Green screen room to film parts of the video and put the exact same background that example uses in most of his video which is a white background with the letter ‘E’ on the side foe Example. We used this to make the video look professional and give the element so that it looks like Examples video and song. Also by watching Example we used similar actions that he did such as body movement and arm movements for example he never stays still when lip syncing but always moves with a lot of hand and arm movements.

We also used many of our ideas for our video. For example we used the flicking of the I phone images in the video because we thought the idea was very clever and entertaining for the audience. In our video we didn’t have a story within the music video because most of Examples videos don’t have a story and so decided not to have a specific story to this. Most music videos of this genre would have narrative parts, although we didn’t include direct narrative, we added scenes of the performers where they weren’t lip synching and paying no attention to the camera, these for example include when the performer is dancing and when he is looking at the scenery.

I think with the with the time given to produce this video we did well to produce the music video, as it is shows many conventions of a real media product. We shot the video in various locations and had a lot of lip syncing in this. Also we edited the video just as any other video to give it that professional look. We did continuity editing in our music video so that the audience is not distracted by the transaction and used various transactions to make the video look professional.

I would say our music video uses the same principals and techniques as Examples but what we did was use our ideas and our creative sense to make a video of our own using our ideas.